April 2023

SONIC DL™: LIFE-SPEED IMAGING


Conceptual launch film for SONIC DL™ - software which uses deep learning to accelerate MR scanning times to match the speed of the human body.

To represent this concept, we captured the tracking data of live choreography, then processed this in real-time through creative and generative graphics created in Notch, which were projected back onto the dancer and his environment.

As part of a diverse and highly skilled team directed Chris Turner, dandelion + burdock were responsibile for designing and implementing the real-time content that was projected behind and onto the performer. Tracking data was captured live by Target 3D, which we then manipulated in Notch, before being passed downstream and integrated for projection by our frequent partners and collaborators at bild.

All this had to happen with minimal delay to allow the graphics to keep up with the dynamic movements choreographed by Mark Jennings. The film was shot by long-term friend of the studio and master DOP James Medcraft.

The entire thing was captured in camera in real-time with no post-fx applied.

SONIC DIVE
SONIC DOUBLES
SONIC BLUR
SONIC GRID
SONIC EX
SONIC FIGURE
SONIC REACH
SONIC RIBS
SONIC HEART
SONIC SKULL
SONIC MRI

Credits

Creative Agency

Langland

Production Company

Octopus Inc

Director

Chris Turner

Design & Real-Time Content

dandelion + burdock

Director of Photography

James Medcraft

Second Camera

Fraser Taylor

Technical Implementation

bild

Motion Tracking

Target 3D

Music

Edd Blakeley

Choreography

Mark Jennings

Dancer

Joshua Jason

Make-up

Krystle Gohel

Notch Artists

Jamie Kenny + Charlie Smith

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