XR & Virtual Production
Extended Reality is a next-generation workflow for broadcast, education and live event production which utilises a combination of different technologies.
Using a high resolution LED stage, environmental lighting and broadcast cameras, coupled with spatial tracking, we can deliver immersive, interactive virtual environments for a range of use cases. These can include virtual events, live panel discussions, interactive sets all with the possibility of having augmented reality as an additional content layer.
When integrated with real-time animations, virtual dynamic landscapes, live-video link-ups and interactive data visualisations the potential for a new way of storytelling is immense.
This technology enables us to create new worlds specifically for brands, that deliver against the new reality of people’s needs and values.
XR has proved that studios and content creators can start to rethink the way that they approach content production. Organic and interactive virtual landscapes open up magical opportunities to tell engaging stories in emotionally connected ways.
Through our partners we have experience working on a number of XR stages in London, New York and Los Angeles. We create bespoke custom scenes in both Unreal Engine and Notch and also have a number of existing scenes for license.
Check out our article Mixed Reality: A Primer for Producers which examines the features, benefits and challenges in producing mixed reality for live & recorded events.