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March 2021

Yahoo Build It Forward


Yahoo Build It Forward was an immersive product launch which previewed upcoming innovations from Yahoo that will transform how people connect with what they love.

Presented on an LED XR stage, dandelion + burdock designed and created a series of virtual, interactive scenes in Unreal Engine. Taking inspiration from Yahoo’s reimagined brand guidelines and the exuberant personality of the brand, the six scenes reflect the unique spirit of the company.

Using clean, warm textures, flat and even lighting, and shadows to create a sense of space, the virtual environments emphasized the playfulness of the brand.

Structured around Yahoo’s new products, Yahoo Fantasy Draft Together, Yahoo Shops and In The Know Parenting and Cooking, we created a virtual baseball field, a sports locker room, a modern shopping experience as well as a nursery and kitchen.

Featuring Craig Robinson, Serena Williams, David Ortiz, Hannah Bronfman and Rebecca Minkoff the broadcast included exclusive opportunities to try new apps and features while you watched.

The final show was edited, graded and post-produced together with custom sound effects in-house by dandelion + burdock.

If you haven’t checked out #YahooBuildItForward -- there is no better moment than the present. https://www.yahoo.com/videos/b...

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Credits

Client

Verizon Media

Production Company

Superfly Marketing Group

Content Design & Production

dandelion + burdock

XR Stage & AV

Worldstage

Director

Tao Li @ Lucid Creative

Sound & SFX

Dominic Shovelton

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