Turner Upfronts

Turner, a Time Warner company, a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data driven insights and industry leading technology.

Each year they hold Turner Upfront, a presentation showcasing Turner’s portfolio of leading entertainment, kids, news and sports brands.

ATOMIC, with offices from Los Angeles to Tokyo, create live immersive experiences and have been producing the Turner Upfront event for the last 15 years.

This year set designer Mike Rhoads created a non-traditional, asymmetrical stage with 230-feet of LED screens stretched across the main stage and into the wings of the theater, leaving 90% of the audience surrounded by content. Rhoads took the LED canvas and designed a dynamic, multiple-level stage, with three “hero screens” that included entrances and exits on the stage, to create a variety of movement from the talent throughout the show.

We were commissioned to create the walk in looks, speaker idents and transitions for the event.