Toyota SUV

Each year Toyota holds a special event to illustrate their design thinking towards new models in their line up.

For this exclusive event we created bespoke content that was projected on a huge 360 degree curved, two sided screen which was suspended above the audience.

Opening with a dynamic motion graphics intro, the sequence we created illustrates an audio visual history of one of Toyota’s most prestigious segments, the SUV.

Different chapters within this sequence teased the audience with details of updates to the popular range of vehicles Toyota has to offer within this popular market segment.

As part of the reveal sequences we were tasked with creating photo-realistic renders of the latest SUV models to reveal characteristics of the new model.