Samsung Unpacked Teaser Event

dandelion + burdock was excited to collaborate on the Samsung Unpacked Teaser Event, an innovative project that showcased the upcoming Samsung Galaxy AI technology. The event featured a breathtaking display of 3D animations on a semi-transparent LED screen suspended in the London night sky. The graphics were designed to look as if they were made entirely of stars, creating the illusion that the animations were floating in the night sky above the audience. Our role focused on bringing this creative vision to life through detailed animation and particle simulations that transformed into a mesmerising holographic experience.

As the animation and execution team for this project, dandelion + burdock worked closely with our partners to bring the creative vision to life. The initial creative direction was set by Samsung and Monks, while Kaleida, with their expertise in holographic content, guided the integration of the animations into the holographic format. Our team designed all the artwork, ensuring that the animations were visually rich and high contrast to stand out against the night sky.

To achieve the stunning visual effects for the Samsung Unpacked Teaser Event, dandelion + burdock relied heavily on SideFX Houdini, a powerful 3D graphics package. Houdini’s robust particle simulation capabilities were essential for creating the intricate animations that defined the project. Our team used Houdini’s built-in POP system for particle simulations and developed custom tools to control transitions and achieve specific visual effects. The animations were designed to create a sense of depth and immersion, with objects leaving trails of particles that enhanced the sense of movement and fluidity. These particles dispersed and reformed to transition seamlessly between scenes, elevating the overall storytelling and creating a cohesive 

The Samsung Unpacked Teaser Event was met with enthusiastic feedback from both the audience and the client. A large crowd gathered to witness the stunning holographic display and seamless animations, generating significant buzz both in person and on social media. Samsung was delighted with the outcome, as the event effectively built anticipation for the upcoming Samsung Galaxy AI technology release, showcasing the power of innovative visual storytelling.