Nike Rise 2.0
Tasked with progressing the concept of an interactive led basketball court, Artisan brought us on board to help with the live data visualisations for the court.
The 2015 state-of-the-art training camp saw Nike and basketball stars including Kobe Bryant and Lebron James uncover and motivate china’s future talent.
Innovations included one of the world’s most advanced uses of foot-tracking techniques for realtime, on court feedback, as well as bespoke apps, smart coaching tools and responsive techniques.
The resulting led court is a vibrant, interactive environment that is at the forefront of technology and experiential design; helping harness and encourage players’ passion for basketball.
- Creative Agency
- Technical Agency
- Live Data Visualisations
dandelion + burdock