NBA All Star 2024

This year's NBA All-Star Weekend marked a defining moment for dandelion + burdock as we were tasked with producing the video content for the NBA's inaugural LED basketball court presentation. Our creative team was entrusted with designing and animating distinct graphics packages for each event night, each crafted to enhance the remarkable capabilities of this innovative floor.

Unveiling a New Dimension in Sports Entertainment

The introduction of the full video LED court at the NBA All-Star 2024 represented a significant leap forward in enhancing fan experiences. Our video content was designed to reflect the unique atmosphere of each All-Star event, from the Ruffles NBA All-Star Celebrity Game to the electrifying State Farm® All-Star Saturday Night. The dynamic graphics we created aimed to amplify audience engagement and provide real-time reactions to the action unfolding on the court.

A Collaborative Triumph

The success of this project was made possible by the collective effort of an extraordinary team. Special acknowledgment goes to ASB GlassFloor for developing the high-performance, immersive sports floor that served as our canvas. Additionally, our gratitude extends to Glasscourt OS for flawlessly integrating our creative vision onto the LED floor, along with all other partners who played a crucial role in this endeavour.

Acknowledging Our Creative Force

"A heartfelt thank you to our dedicated creative team, whose expertise and commitment were instrumental in turning this ambitious project into a stunning reality," says Dickon Knowles. "Their willingness to embrace this challenge head-on was key to our success and has once again proven the innovative spirit and talent that dandelion + burdock brings to the world of digital content creation."

The NBA All-Star 2024 events not only showcased the groundbreaking LED court technology but also highlighted dandelion + burdock's ability to innovate and captivate audiences on a grand scale. We are immensely proud to have been a part of such a pivotal moment in sports entertainment, delivering unforgettable experiences for fans in-arena and viewers worldwide.