UK, March 2016
Little Mix UK Tour 2016
After selling over 18 million records worldwide and scoring two number one singles and two platinum albums with DNA (2012) and Salute (2013), Little Mix released "Black Magic" as the lead single of their third studio album Get Weird in May 2015. On 17 July 2015, the group announced an extensive arena tour to commence in March 2016 in the United Kingdom and Ireland. 21 extra shows in the United Kingdom and Ireland were added due to high demand.
We designed and created the stage visuals for the The Get Weird Tour 2016. The tour is the fifth highest grossing tour by a girl group of all time and the fourth by a western one, grossing over $25.6 million.
In February 2016, further European dates were announced, including shows in Sweden, France and Spain. Gigs in Cologne and Milan were moved to bigger venues as a result of the high demand, as well as the extension of the UK tour