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Detroit, January 2019

Ford Winter Festival

Ford’s Michigan Central Station Winter Festival opened today to a large crowd that braved the weather to enjoy a 3D light show on the iconic building, a night market and a first-of-its-kind exhibition of train station artifacts curated by the Detroit Historical Society. Other family-friendly activities include live graffiti painting, face painting, fire pits with s’mores, artist demonstrations, live performances, vendor shops, community booths and an ice sculpture of the train station.

The 10-day festival is an extension of Ford’s North American International Auto Show presence. Tapping into advanced 3D projection-mapping technology and old-fashioned storytelling, Ford is using the 18-story train station as a canvas to re-create its glory days, its revitalization, and its future as the centerpiece of a new 1.2-million-square-foot Corktown campus, where along with its partners, the company seeks to shape the future of mobility and transportation.

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