PUSH are masters at creating temporary, magical new worlds to launch new products, reignite brands or even to celebrate Formula 1 championships. They literally bring brands to life but their website was feeling a little outdated.
Familiar with our motion graphics work, director Dan Stanton approached us to design a modern, dynamic website to truly reflect the creative spirit of the company.
The challenge for us was to design and build a brand new website to showcase a wonderful variety of projects without getting in the way too much. The events PUSH create are extremely full of colour so to design around that would need a delicate approach.
The solution was to utilise a monochromatic colour palette and to design a modular grid to allow for a large hero type image to showcase their latest and greatest work. Underneath this we added a tight grid layout featuring thumbnails from their archive of work.
dandelion + burdock