PROJECT FIT is a fitness challenge like no other. It is a new, revolutionary and innovative interval training workout based 50 metres from Bank station in the City of London. We were approached to design a brand new website and to develop the identity for the digital world.
We successfully mimicked the industrial style of the gym by using sharp lines, textured typography and swathes of checkerplate and concrete patterns.
We also wanted to illustrate on the home page that the new gym is right beneath the city. To do this we used a subtle parallax scroll effect and used an image of the skyline of the City of London and underneath this is the gym itself.
The site launched in the Spring of 2012 with record numbers of site visitors and has already helped to establish the new gym as a force to be reckoned with in an already overpopulated market.
dandelion + burdock