San Francisco, June 2015
Adair Design Group
Adair Design Group designs exquisite interiors for the most discerning clientele in all spectrums of the market. The boutique agency called upon us to design a new identity for the organisation.
Jordan Adair, raised in Berkeley, California, credits her Bay Area roots as a major influence on her design aesthetic.
Jordan, sensing the company was growing at a rapid rate, brought us in to consult on a new brand identity for the group.
We presented a series of design options before settling on a mark where the key concept was to treat the initials of the company as sculptural objects to echo the principles behind interior design. These marks were designed to acknowledge their inherent shape, space and light on a surface.
The resulting website follows the same design language wherein the design container is monochromatic and high contrast. This leaves a lot of clarity for the user when viewing the case study images which have a lot of colour and vibrancy.
Since working with us Adair Design Group have gone from strength to strength and have recently worked with Skywalker Ranch and have plans to open a showroom in San Francisco.